Study: 81 of Consumers Say They Will Make Personal
Consumer Reports Magazine
Consumers are even willing to forgo elements such as ownership or quality to push progress forward: 61 percent would be willing to borrow or share products rather than buy new ones 57 percent would. Companies can serve as a catalyst for sparking donations, volunteerism and advocacy by giving consumers a spectrum of ways to get involved. Bottom-line benefits from CSR engagement CSR remains a boon to brand reputation. Companies shouldnt take consumers willingness to make sacrifices as a signal to cut corners, says Cone EVP Alison DaSilva. Rather, this is an opportunity to engage consumers more fully in new CSR solutions, collaborating to.
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Once relegated to one or two traditional sources, global consumers are now looking to a number of channels to get CSR information, from media and advertising to company websites and social media.
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